cash for a damaged car, highest paying for junk cars

Auto Scrap News 1.7

Cash 4 Cars Cleveland is back with another installment for our interview series involving those in the auto scrap and recycling industry. We are a place to receive cash for a damaged car and are often among the highest paying for junk cars in Northeast Ohio. We will pay cash for a damaged car in any condition. Who is the highest paying for junk cars in the Cleveland area? Call today for a junk car quote!

Our next interviewee is Bruce Luther, whose company is Rock & Roll Auto of Pleasanton, CA. Pleasanton is in the Bay Area approximately 25 miles west of Oakland. Here is the feedback:

What are some of the primary functions you handle in managing Rock & Rock AP?

I do a bit of everything. I help each employee do his or her job.

What are some of the changes in the auto recycling industry recently that you have noticed?   

There has market consolidation. Also, insurance company pressures and demands are more common.

Is there any marketing initiative(s) that you have used lately that was very successful?

My public relations campaign is direct, personal and target driven.

The trend of the “U-Pull-It” and “self-service” business model has become popular in the industry. Have you considered it? What do you see as the drawbacks? 

Self-serve doesn’t work for me, I’m too small of a place.

The scrap prices have continued to fall in the US. What do you typically pay for junk vehicles these days in your area of CA? 

I don’t pay for junk cars at this time.

Obviously, the demand for late-model (2005+) vehicles is always strong. What ways do you obtain late model vehicles for component inventory?

My website, local tow companies, body shops, and insurance auctions when necessary.

Your website says you use ADP Hollander’s Power-link 2 for inventory. Any positive or negatives with the system?

It rocks!

I noticed that your company offers new aftermarket body components. Do you stock these or order them as needed? (it would seem like a wide inventory to maintain)

I stock a small inventory and broker the rest.

We certainly appreciate gaining some insight into Mr. Luther’s business. We encourage you to visit them online at